Download or read book Strategic Communication in Business and the Professions written by Dan O'Hair and published by Allyn & Bacon. This book was released on 2008 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.