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Marketing: a Very Short Introduction
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Type: BOOK - Published: 2021-02-25 - Publisher: Oxford University Press, USA

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This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisatio
Advertising: A Very Short Introduction
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How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora o
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Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for
Advertising: A Very Short Introduction
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What is a project? How are projects organized to deal with a complex, rapidly changing, and uncertain world? Why are projects the organization of the future? A